PAID SEARCH
Paid Search Results – Be Top Of Google Measurable, adaptable, effective – Pay per click, social platform advertising, remarketing, and display including video ads.
These are some of the reasons why paid search is a great idea
Paid search creates a level playing field and isn’t dependent on high budgets or the best-known brands. It allows small and medium-sized enterprises to compete with larger competitors on a level footing using a method of marketing that is available to all. The skills are required for analysis and to adjust, a well-managed paid search campaign can be a low-cost/high return component in your marketing strategy.
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That ability to constantly monitor performance means that we can help ensure you get a good return on investment and not waste money on ineffective marketing. If it’s not working, we stop it and change it.
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In the past companies needed deep pockets to take on the big firms that invested large sums of cash for advertising with the press, radio, and TV. Things have changed, now that paid search results have created a level playing field. A single-person start-up can initiate a campaign in no time at all the same day is quite normal.
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Companies that are good at it and invest do exponentially better than those that aren’t. It’s highly competitive and the skills and knowledge in using all of the online tools, tags, and keywords are essential to the success of any campaign.
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It gives you high visibility for relevant search terms to drive enquiries and sales.
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Paid search is an incredible way to engage with customers at the exact time they are looking for a product or service that you provide.
Paid search monitoring provides a continual improvement
All platforms come with real-time analytics, allowing you to monitor campaigns and adjust budget, ads and keywords as necessary.
We use insights from the metrics to make adjustments to continually improve your campaign results and where possible, reduce the cost per click. We split test keywords, phrases, and URLs to discover what engages your customers. These insights are used to identify opportunities across other platforms.
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