SEO
The importance of a high search ranking
Search engine rankings make sure that your business has a good image and reputation, we all use search tools and when looking for information on the internet you are more likely to use a trusted site that is ranked well. Established websites with a good reputation earn more visitors and in turn more customers.
Google Click-Through Rate Study shows the importance of having a really good search ranking for relevant keywords.
With millions of webpage search results for almost anything search that you can think of makes finding what you need is nearly impossible without the help of page ranking. This help is provided by Google ranking systems known as algorithms. It is a process of sorting through all of the websites in a search index to find the most relevant, useful results in a fraction of a second. For your website to be valid and work within this system your SEO needs to be spot-on perfect.
You cannot rely on luck to get your website page position, the further down the first page of search results, the lower your click-through rate will be. The organic click-through rate (CTR) drops off sharply as a reader scrolls down the page. It is a fact that 75% of readers never scroll down past the first page, so if your website is currently ranking on page 2 or 3 then you will be losing out on visitors.
We can help your website ranking with your target keywords, so if your website doesn’t feature on page 1 or if you’ve found that your site is slipping down the search rankings get in touch and we would be more than happy to discuss how we could make a difference.
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